WeDirectory (formerly Parrot Art & We[dot]Art) is a platform built for creative talents and brands' discoverability, offering tools to showcase work and connect with the right audiences. Across the platform's evolution, I created motion design, ads and social media content that helped attract new users and position the platform as a practical, modern solution for creatives looking to be found. With 433K users on the platform and 112K followers on Instagram, it has grown into a significant community for creatives.